How Ryan Reynolds and Disney’s Marketing Spell Turned ‘Deadpool & Wolverine’ Into R-Rated Magic
There might have made for odd bedfellow at the outset, but they succeeded in getting everyone from Heinz to National Geographic to TCM to partner on a movie whose first foulmouthed trailer joked about pegging.
How Ryan Reynolds and Dinsey’s Marketing Spell..
To say that Ryan Reynolds and Disney might have seemed like odd bedfellows when the studio inherited the R-rated Deadpool franchise following the Fox merger is an understatement.
Reynolds who wears many hats, incuding actor, marketer, branding expert and entepreneur was the heart of the audacious marketing campaigns for the two first films . How far would Disney go in Pushing the boundaries, considering it had never released an R-rated movie.
